This article originally appeared in High Times Magazine’s 50th Anniversary Print Issue. Order yours here and get it delivered to your door. The.

Walk into any dispensary today and ask for a pre-roll, and you’ll get a dozen different options, each promising something premium. But anyone.

For a lot of people, cannabis content starts as a joke, a trend, a way to chase numbers. For Stephanie Trenkamp, it started.

Interviewing the Torches team was like talking to one person while chatting with four. First came José, license holder and big-picture hustler from.

Joshua Kesselman, the man behind the RAW® brand of rolling papers and other smoking accessories, didn’t name his brand after a process. He.

Who would have imagined that Latin America’s largest cannabis expo would take place in a country whose Congress still treats the subject with.

In industries built on culture as much as commerce, the right storyteller can shape how your brand is understood. Cannabis and psychedelics companies.

There’s a moment, somewhere past the hour mark, when Trinidad James leans back and drops it without drama: “I’m not fighting for my.

The modern cannabis market and its sleek dispensaries, brand collaborations, and Green Wednesday promos for infused pre-rolls feel far removed from the world.

By the time John Backer lights up, you already know the vibe. The Los Angeles native behind the band We Knew Nothing speaks.