In industries built on culture as much as commerce, the right storyteller can shape how your brand is understood. Cannabis and psychedelics companies.

There’s a moment, somewhere past the hour mark, when Trinidad James leans back and drops it without drama: “I’m not fighting for my.

The modern cannabis market and its sleek dispensaries, brand collaborations, and Green Wednesday promos for infused pre-rolls feel far removed from the world.

By the time John Backer lights up, you already know the vibe. The Los Angeles native behind the band We Knew Nothing speaks.

Thanksgiving has always been a celebration of comfort, indulgence, and gathering with the people we love. In 2025, cannabis mocktails are officially joining.

Colorado’s Natural Medicine Program is moving from legislation to lived practice, built not by corporations but by the people preparing to guide patients.

For a long time, cannabis culture lived off the grid. Quiet. Misread. Filtered through people who never rolled it, grew it, or passed.

There’s a saying in economics that sums up consolidation: big fish eat little fish. It can be bitter, but you can only shrug.

This article is an adapted version of the Cannabis Confidential newsletter. The views expressed in this article are solely those of the author..

Senator Cory Booker walked into a cannabis conference in Washington, D.C. and went straight for the jugular. Justice, he told the room, starts.